Perfex CRM Google Ads Lead Form Integration
Google Ads lead form assets let people send their details straight from a search, YouTube or Discovery ad without visiting your website. But Google only keeps those leads available for download in Google Ads for a limited time, and manual downloads mean slow follow-up.
We connect Google Ads lead forms to Perfex CRM through Google's webhook integration. Every submission is created as a Perfex lead in real time with its campaign and click ID, ready for your sales team.
What the Integration Does
Webhook delivery
Google Ads posts each lead to a secure endpoint in your Perfex installation, verified with a shared key, so leads arrive within seconds.
Campaign and click tracking
Store the campaign, ad group, form and GCLID on each lead so you can see which campaigns produce customers, not just clicks.
Website forms in the same pipeline
Leads from your website forms, landing pages and Google Ads all land in Perfex with consistent sources, so reporting compares like with like.
Offline conversion feedback
When a lead becomes a customer or an invoice is paid in Perfex, we can send the conversion back to Google Ads so its bidding optimizes for real sales.
Assignment and alerts
Route leads by campaign, service or region and alert the right salesperson instantly by email, Perfex notification or WhatsApp.
Duplicate handling
Repeat enquiries are matched by email or phone and logged against the existing lead or customer.
How We Set It Up
- 1
Create the endpoint
We install a Perfex module that exposes a secure webhook URL and key.
- 2
Connect Google Ads
The URL and key are added to your lead form assets, and Google's test lead confirms the connection.
- 3
Map and route
Form questions are mapped to Perfex fields, with sources, statuses and assignment rules per campaign.
- 4
Close the loop
Optionally, won leads are uploaded to Google Ads as offline conversions.
Every integration is a standalone, upgrade-safe Perfex module. Need something different? See our custom API integration and module development services.
FAQs
Can Google Ads lead forms send leads to Perfex CRM?
Yes, through a webhook. We build a Perfex module that receives Google Ads leads instantly and creates them as Perfex leads.
Do I need Zapier for this?
No. The webhook connects Google Ads directly to your Perfex installation, so there are no per-task fees or third-party delays.
Can you track which campaign a lead came from?
Yes. Campaign, ad group, form and GCLID are stored on each lead for reporting inside Perfex.
Can website form leads be imported as well?
Yes. We connect website forms, WordPress plugins and landing page builders to Perfex alongside Google and Meta leads.
Can Perfex report sales back to Google Ads?
Yes. We can upload won leads or paid invoices to Google Ads as offline conversions, so Google optimizes your campaigns for real revenue.
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